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the UK’s leading natural toothpaste

no artificial sweeteners, flavourings, colourings or preservatives


Lemon, Mint, Coconut

About Kingfisher Toothpaste

  • Intro

    Kingfisher is the UK’s leading natural toothpaste.

    It contains no artificial colourings, flavourings, sweeteners or preservatives.

    Instead, we use natural ingredients like real fennel, real strwberries and real peppermint, and Kingfisher tastes delicious.

    Kingfisher is available in 8 great varieties, with or without fluoride, from health food shops including Holland&Barrett, Waitrose, many chemists and many places on the web (on this site as well).

    It is gluten-free, GM-free and made in the British Isles.

  • Our History

    We started making Kingfisher Natural Toothpaste in 1988.

    Richard Austin, Kingfisher’s founder and proprietor (and the guy who replies to your e-mails) started one of the UK’s first wholefood shops in 1976. From behind the counter he came to the conclusion that people would want to buy toothpaste that didn’t rely on artificial colourings, flavourings, sweeteners and preservatives to do its job (after all every time you brush your teeth some of the toothpaste you use is absorbed into your teeth and gums).

    But getting it made wasn’t easy. Finally, when it was possible to manufacture a toothpaste that met Richard’s strict requirements, it was launched at the 1988 Homeopathic Conference (Richard’s partner, Annie, is a homeopath).

    Happily, people liked it straight away and many have been using Kingfisher ever since.

    With all Kingfisher’s ingredients listed on its packaging right from the start, the first flavour, Fennel, was such a success that we went on to introduce more flavours and varieties most recently, in April 2014, Children's Strawberry.

    These days, Richard still works in Rainbow Wholefoods shop every Saturday morning (before going to Carrow Road), and Kingfisher is still the UK’s leading natural toothpaste.

  • BDHF Approval

    Kingfisher was the first natural toothpaste to receive the important approval of the British Dental Health Foundation.

    The BDHF recommend Kingfisher as an effective way to help keep teeth and gums clean and healthy and help prevent tooth decay. They recognise it as a valuable aid to achieving good oral health.

    We proudly display our BDHF approval on each and every Kingfisher tube and box you see today.

    It proves that toothpaste can be natural and effective. Please note that because our Children's Strawberry toothpaste contains no fluoride it does not carry the BDHF seal.

  • Ethical Consumer Best Buy

    Kingfisher Natural Toothpaste has been awarded Best Buy status by Ethical Consumer Magazine

    We were especially pleased to have our work recognised by this important organisation and we carry their seal of approval on all of our boxes and tubes.

  • Cruelty Free

    Kingfisher Natural Toothpaste has never been tested on animals and we’ve been a cruelty-free product from the beginning. We have gone on record as stating that we would cease trading rather than comply with any compulsory testing regulations.

    No animals whatsoever are harmed in the production of our toothpastes.

    In fact, we’re delighted to say, Kingfisher has been named PETA’s Best Cruelty-free Toiletries and Beauty Product.

  • Our Beliefs

    Richard, who founded Kingfisher Natural Toothpaste, felt it had to have the same values as Rainbow Wholefoods, which he started in 1976 (he still works on both projects). So Kingfisher is strictly vegetarian (in fact it is vegan). It uses no animal ingredients whatsoever and has never used animal testing.

    Kingfisher attempts to minimise its impact on the environment and to contribute where it can to positive projects locally and abroad, especially in Tibet.

Our Toothpaste

  • Intro

    Kingfisher Natural Toothpaste is the UK’s leading brand of natural toothpaste. It contains no artificial colourings, flavourings, sweeteners or preservatives. Instead, we use natural ingredients. Real fennel and real strawberries, for example.

    Kingfisher is available in 8 great varieties including Fluoride and Fluoride-Free versions.

    Kingfisher isn’t tested on animals and contains no animal products whatsoever. It is GM-free, Vegan and made to Halal and Kosher standards.

  • Flavours

    There are 8 great varieties:

    Children's Strawberry fluoride-free

    Fennel (fluoride-free or with fluoride)

    Mint (fluoride-free or with fluoride)

    Aloe Vera, Tea Tree, Fennel fluoride-free

    Aloe Vera, Tea Tree, Mint fluoride-free

    Baking Soda Mint fluoride-free

  • What's in it?

    Kingfisher is made with natural ingredients. Real fennel, real strawberries and real peppermint, to name but three.

    You’ll find a complete list of ingredients on the back of our box and tube, including their source and purpose.

    There are 8 delicious varieties and each one has slightly different ingredients. Here’s a list of them all.

    Children's Strawberry Fluoride-free


  • Where can I buy it?

    Health food shops including Holland&Barrett.

    Waitrose, some chemists, alternative health clinics and on this very site. Please click here to have a look at how buying works. (It's very easy). The easiest way to find a retailer near you is to web search for a Health Store by your post code. If you get stuck please e-mail us at (573) 705-6289

  • FAQs

    Q: How effective is Kingfisher at brushing my teeth?
    A: Very. It carries the important BDHF logo, which means Kingfisher has the approval of the British Dental Health Foundation - the best recommendation there is. Please note that our Children's Strawberry is fluoride-free and, consequently, does not carry the BDHF seal.

    Q: Where can I buy it?
    A: All health food shops including Holland&Barrett. Many chemists, Waitrose, natural health clinics, and of course, on this very site. Please click here to have a look at how buying works. (It's very easy). The easiest way to find a retailer near you is to web search for a Health Store by your post code. If you get stuck please e-mail to us at (423) 697-4836

    Q: Is it expensive?
    A: No, it costs around from around £2.85 for a 100ml tube. The Children's Strawberry is a little smaller at 75ml and costs from around £2.45

    Q: Does it contain any GM ingredients?
    A: No, it’s GM-free.

    Q: Is it available outside of the UK?
    A: Oui. Ja det är. نعم هو. Ja det er. ναι είναι. Sì, è. Já það er. Taip ji yra. да је. Ydy mae. Yes, it is. From Oswestry to Australia and many places between including Oulton Broad.

    Q: I’m having homeopathic treatment. Is Kingfisher suitable?
    If your homeopath prefers you not to use mint toothpaste, our fennel or Strawberry toothpastes will be ideal.

    Q: Will my children like it?
    A: Yes!

    Q: Will it get my teeth clean?
    A: It will. Kingfisher comes with the important British Dental Health Foundation approval which states that our toothpaste is a valuable aid to oral health. Please note that our Children's Strawberry is fluoride-free and, consequently, does not carry the BDHF seal.

    Q: Does the use of coconuts in Kingfisher toothpaste endanger the rainforest in Sumatra?
    A: No. We have written assurances that the Sumatran palm oil that we use comes from sustainable managed estates. The growers are working closely with the World Wide Fund for Nature (WWF) on a Palm Roundtable initiative and are founder members of this organising committee. We believe that working with local people to build a sustainable future for the land, the animals and them is a more constructive way forward than boycotting.

    Q: How green is my Kingfisher?
    A: We are really happy to be an Ethical Consumer Best Buy.
    As a caring company doing our best for the environment it means a lot to us to get this particular recognition. 

  • News


    Our Children's Strawberry Toothpaste was awarded Best New Natural Living Product at it's launch at Olympia, London in April 2014. We were particularly heartened by this because the trophy was awarded on the basis of voting at the show by retailers and wholesalers. As no-one had actually tasted the toothpaste at this time we feel that all credit should go to our design team. So hats off to Bessie and Olive for a wonderful box and tube design. You have done us proud.

    Kingfisher came out as Best Buy and toothpaste with the highest ethical rating in their toothpaste survey. Further information is available on their website

    Kingfisher has been awarded PETA's Best Cruelty-free Beauty and Toiletries Product.
    Kingfisher has never been tested on animals and no animals are harmed in its production.
    Kingfisher does not contain any animal products.
    We really are pleased to have received this recognition.

    In the Guardian Ethical Shopper Review Kingfisher came out top of the 5 tested toothpastes.
    Our toothpaste had the highest Ethiscore (16 out of 20). This calculation was worked out by the Ethical Consumer Research Association, which publishes the Ethical Consumer Magazine, and takes into account a range of issues including corporate social responsibility, environmental track record, workers' rights, animal testing policy and such like.


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